Direction Inc was established in Oct 2016 in Cupertino, California, USA. Its sister company Direction Brands Ltd was later founded in London, UK.

Throughout the years, Direction has been assisting our partners with international trading.

We are now actively expanding into China, Europe, Canada, and USA.



  • Founder and manager
  • MBA, post-graduate programming certificate
  • 2 years in architecture design
  • 6 years in digital sales, business administration


  • 6 years experience in sales
  • 6 years in human resource management
  • 3 years as Shanghai Branch Deputy Manager in C&D Group China
  • 5 years with Direction Inc